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Upserve

Special Projects in Integrated Marketing Communications Course Project

The Ask: Develop an integrated campaign including online and offline elements that helps Upserve get found, convert, and expand.

Key Insight: Restauranteurs have no time.  

My Role: Research, Strategy, Project Manager (Presenter, Client Communications, Presentation Designer and Storyteller) 

Teammates: 

  • Copywiter: Lindsay Saiia

  • Art Direction: Shane Sukhlal

The Deliverable

Title

Title

Objectives

Objectives

Target Insight

Target Insight

Target Insight

Target Insight

Target Insight

Target Insight

Target Insight

Target Insight

Strategy

Strategy

Free Digital Product

Free Digital Product

Free Digital Product

Free Digital Product

Free Digital Product

Free Digital Product

Free Digital Product

Free Digital Product

Free Digital Product Advertising

Free Digital Product Advertising

Display Advertising

Display Advertising

Website Homepage

Website Homepage

Website Homepage

Website Homepage

Note: this was a video. The idea was that upon first glance of Upserve's website, customers are given too many options for where to go. By simplifying the home page to get their point across sooner, Upserve will be making it easier for the consumer.

Local Strategy

Local Strategy

Local Strategy

Local Strategy

Local Strategy

Local Strategy

Local Strategy

Local Strategy

Direct Mail

Direct Mail

Partnership

Partnership

Local Strategy

Local Strategy

Budget

Budget

Wrap-Up

Wrap-Up

Thank you

Thank you

Click the slide to view in full screen.

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©2018 by Bianca Carangelo.

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