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Upserve
Special Projects in Integrated Marketing Communications Course Project
The Ask: Develop an integrated campaign including online and offline elements that helps Upserve get found, convert, and expand.
Key Insight: Restauranteurs have no time.
My Role: Research, Strategy, Project Manager (Presenter, Client Communications, Presentation Designer and Storyteller)
Teammates:
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Copywiter: Lindsay Saiia
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Art Direction: Shane Sukhlal
The Deliverable
 Title |  Objectives |  Target Insight |
|---|---|---|
 Target Insight |  Target Insight |  Target Insight |
 Strategy |  Free Digital Product |  Free Digital Product |
 Free Digital Product |  Free Digital Product |  Free Digital Product Advertising |
 Display Advertising |  Website Homepage |  Website HomepageNote: this was a video. The idea was that upon first glance of Upserve's website, customers are given too many options for where to go. By simplifying the home page to get their point across sooner, Upserve will be making it easier for the consumer. |
 Local Strategy |  Local Strategy |  Local Strategy |
 Local Strategy |  Direct Mail |  Partnership |
 Local Strategy |  Budget |  Wrap-Up |
 Thank you |
Click the slide to view in full screen.
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