Marketing Intern - Summer 2019 (Extended to Fall 2019)

Key Responsibilities Include:

• Collaborate with various departments to meet their marketing needs.

• Prepare, submit, and track submissions to ensure that compliance requirements are met.

• Assist in planning direct marketing promotions and campaigns.

• Re-strategize, update, and maintain UniBank social media. 

• Regularly review website SEO with our digital marketing partner and occasionally update UniBank website.

• Write routine news releases to promote the bank in the community by gathering and editing information.

• Design, schedule, and maintain in-branch digital advertising displays.

• Assists in marketing, advertising, programming, and facility arrangements to ensure that special events, branch openings, seminars, trade shows, and promotional programs run smoothly.

• Re-design UniBank eNews (email newsletter) to increase KPI's. 

• Communicate marketing needs with numerous organizations regarding sponsorships and donations as determined by the contributions committee.

Notable Events:

• Leadership change: Two weeks into the internship, UniBank hired a CEO (formerly, the company had always had one "President and CEO"). I got to experience a major press communication that included interviews, a press release, social media, etc.

• Department departure: Halfway through the internship, my mentor left the bank to pursue another opportunity. This allowed me to experience a department reorganization and allowed me to step up and handle a greater level of responsibility and independence.