Integrated Marketing Communications Seminar I: Course Project

The Ask: Create a local integrated marketing campaign for the Boxed brand identity to increase traffic and sales from the target audience.

Deliverables: Creative Brief, Elevator Statement, Presentation

My Role: Strategist, Researcher, ROI, Copywriter, Presenter

Key Research: 

• By 2025 millennials and Gen Z will account for 45% of the global luxury goods market

• Millennial moms were 90% of 2017’s new mothers

Our Campaign: Your new favorite blue box. 
This campaign highlights the excitement and convenience of getting a wholesale purchase delivered to the front door.